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Online hair loss program review

Hims Hair Loss Review 2026: Prices, Products and Terms

Hims puts a price on every hair-loss option it sells: an oral finasteride tablet for men and a topical minoxidil solution that are approved by the FDA, alongside its own compounded sprays, serums and chews. The consultation is free and shipping is free when a product is prescribed.

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On this page17 sections
  1. Key facts
  2. What stands out
  3. Our verdict
  4. How it works
  5. Pricing
  6. Every hair-loss option, and where each stands with the FDA
  7. Who prescribes it, and who makes it
  8. Signing up, your state, and what arrives
  9. Renewals, cancelling and refunds
  10. Ratings, complaints and the public record
  11. The company behind the service
  12. Which option fits which buyer
  13. How it measures up
  14. Worth confirming
  15. FAQ
  16. Alternatives
  17. Sources

Key facts about Hims

Price
From $15/mo OTC minoxidil serum, $22 oral finasteride, $35-$39 compounded options, $60 bundle (introductory first-month rates; see Pricing)
Treatments
Oral finasteride 1mg for men and 5% topical minoxidil, both approved by the FDA; Hims' own compounded spray, serum and chews, which are not
Who prescribes
Providers at twelve state medical groups named in Hims' privacy notice; compounded items made in its own 503A pharmacies in Ohio and Arizona
Availability
Adults 18 and over where Hims operates; no state list published. Questionnaire or video intake, by state
Refunds
Cancel in the app at any time, at least 48 hours (two days) before the renewal date; partly used periods are not refunded
Ratings
Trustpilot 2.9 from 9,314 reviews, read September 18, 2026; BBB accredited but "NR (Not Rated)"; App Store 4.8, Google Play 4.5

What stands out

Strengths

  • Two options are approved by the FDA: the oral finasteride 1mg tablet for men, "Starting at $22 per month," and the 5% minoxidil topical, which DailyMed shows under an approved generic application.
  • Every product shows a monthly "Starting at" price before you answer a health question.
  • Prescription plans include "Free consultation," "Free shipping, if prescribed" and "Free, unlimited access to licensed providers."
  • Compounded items are made in Hims' own 503A pharmacies, staffed by "more than 70 pharmacists and nearly 150 pharmacy technicians."
  • Cancel in the app, in your account or by phone; no minimum term is stated.
  • The parent company is NYSE-listed and reported "Subscribers grew to nearly 2.9 million, up 19% year-over-year" for Q2 2026.

Good to know

  • The "Starting at" prices are first-month prices for new subscribers; the standard rate resumes after that and is not published.
  • Most of the menu — spray, serum and both chews — is compounded, and compounded drugs are not approved by the FDA.
  • No refunds for partially used subscription periods, and none guaranteed once the pharmacy has processed an order.
  • No list of the states served for hair loss is published.
  • Disputes go to individual arbitration; class and representative claims are waived.

Our verdict

Is Hims worth considering?

Hims publishes a price for every hair-loss product it sells, and the range is wide: an oral finasteride tablet for men and an over-the-counter minoxidil topical that are approved by the FDA, plus compounded sprays and chews made in its own 503A pharmacies. Consultation is free, shipping is free when prescribed, and you cancel with two days' notice. Keep three things in view: the headline prices cover month one, most of the menu is compounded and not approved by the FDA, and a partly used month is not refunded. It suits a man who wants the whole range in front of him before he starts.

A good fit for

  • Men who want an option the FDA has approved, from $22 a month
  • Anyone starting over the counter, from $15, with no prescription
  • Buyers who want the compounding pharmacy named
  • People who would rather cancel in an app than on a call

Might not fit if

  • Women looking at hair-loss care — Hims is the men's service, and its finasteride tablet is a men's treatment
  • Anyone who wants insurance billing — these are cash-pay plans
  • Anyone who needs the standard recurring price before checkout

How Hims works

  1. Free consultation

    You answer health and hair questions online. Hims lists “Free consultation” on prescription plans, with no separate fee.

  2. A provider reviews it

    Hims says “a healthcare provider will assess your case and determine the most suitable treatment option for you.” Some states require a video visit.

  3. The pharmacy fills it, and it ships free

    Compounded items, which are not approved by the FDA, are made to order in the 503A pharmacies the company says it operates. Plans include “Free shipping, if prescribed.”

  4. It renews until you stop it

    Plans carry unlimited provider messaging and renew automatically. Cancel at least 48 hours before the renewal date.

Hims pricing

Every hair-loss item on hims.com carries a monthly “Starting at” price on its own page. Prices below were read on September 18, 2026, and there is no separate consultation fee.

Minoxidil serum (over the counter)

$15per month, starting

subscription

  • 5% topical minoxidil

The Dandruff Detox Shampoo is also "Starting at $15 per month."

Minoxidil foam (over the counter)

$19per month, starting

subscription

  • 5% topical minoxidil, foam format

Oral finasteride 1mg (prescription, men)

$22per month, starting

subscription, renews automatically

  • Free consultation
  • Free shipping, if prescribed
  • Unlimited provider messaging

Hims labels this tablet "FDA-approved" and the "Generic for Propecia®."

Rx hair loss spray, serum or chews

$35per month, starting

subscription, renews automatically

  • Spray: "0.3% finasteride, 6% minoxidil"

Compounded preparations, which are not approved by the FDA.

Rx hair loss spray with ketoconazole and biotin

$39per month, starting

subscription

  • The spray formula, plus ketoconazole and biotin

Also compounded, and not approved by the FDA.

Non-Prescription Hair Loss Kit

$37per month

"Subscribe at $37/mo"

  • 2oz minoxidil, "Thick Fix Shampoo" and biotin gummies

Hims tags this bundle "Best Value."

Hair Power Pack

$60per month, starting

subscription

  • A multi-product prescription routine

Draws on the compounded line, which is not approved by the FDA.

The “Starting at” price is a first-month price. Hims’ promotion terms say “For monthly subscription plans, the Discount applies to the first month only,” and that the “Standard monthly or multi-month subscription rate resumes after the promotional subscription period.” It is “valid for new subscriptions only,” one plan per customer, and not valid on refills. Month two costs more, and the standard rate is not itemized.

Our calculation. A year of oral finasteride at the starting figure would be 12 x $22 = $264. That is a floor, not a forecast: the discount covers month one only, so a real year costs more, by an amount Hims does not publish.

Billing can run early: a first renewal “may be charged early to prevent any discontinuity in treatment,” later ones “up to two (2) days early.”

Check Hims’s current prices

Prices and promotions change often. Confirm the recurring amount and billing interval before you pay.

See Hims hair loss plans

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Every hair-loss option, and where each stands with the FDA

Hims sells hair loss in three tiers, and the tier decides the regulatory status.

Approved by the FDA

Two options are. The oral finasteride 1mg tablet, which Hims labels “FDA-approved” and calls the “Generic for Propecia®,” is “Starting at $22 per month.” It is a men’s treatment: the product page says “Finasteride is a 5 alpha-reductase inhibitor used to treat hair loss,” and the app is listed as “Hims: Telehealth for Men.” Women should not be looking at this tablet; see our Hers hair loss review.

The second is over-the-counter topical minoxidil. Hims calls the minoxidil in its non-prescription kit the “FDA-approved over-the-counter version of topical Minoxidil,” and the FDA’s DailyMed record for the Hims-labeled 5% solution shows it under ANDA075598, an approved generic application. The label is narrow: for regrowing hair “on the top of the scalp,” “not intended for frontal baldness or receding hairline.” Foam starts at $19, the serum at $15.

Compounded preparations

The rest of the prescription menu, branded “Hair Hybrids,” is compounded: the Rx spray, the Rx serum, a three-in-one chew of finasteride, minoxidil and vitamins, and a minoxidil-only chew. Compounded drugs are not approved by the FDA. The agency does not review them for safety, effectiveness or quality before they are marketed. Hims says so itself: “FDA does not approve nor verify the safety, effectiveness, or quality of compounded drugs.”

The spray is “0.3% finasteride, 6% minoxidil.” Hims is explicit about the minoxidil in the chews: “Minoxidil is a blood pressure medication used off-label orally at low doses to treat hair loss” — an off-label use of an approved drug, made to order.

Cosmetics and supplements

The Non-Prescription Hair Loss Kit pairs 2oz of minoxidil with “Thick Fix Shampoo” and biotin gummies at $37 a month; the shampoo claims no drug approval. The efficacy language on the site is the company’s, not ours — Hims says users can “Regrow hair in as few as 3-6 months” — and we make no representation about whether these products work, or are safe, for you.

Who prescribes it, and who makes it

Hims & Hers is the retailer and pharmacy operator; prescribing happens inside state professional corporations. The Notice of Privacy Practices names twelve, beginning “You Health of Alaska, P.C., You Health of California P.C., Bailey Health of Delaware, P.A.” and running through nine more states, from Hawaii to Texas. No individual clinician or medical director is named.

The pharmacies are the company’s own. Hims & Hers says it runs “503A compounding pharmacies located in Ohio and Arizona” staffed by “a team of more than 70 pharmacists and nearly 150 pharmacy technicians.” Those sites make the compounded hair products. When a preparation is made to order the pharmacy is effectively the manufacturer, so an in-house one matters. Hims’ editorial standards page adds that its content “does not constitute medical advice” — the same limit applies here.

Signing up, your state, and what arrives

The path is short: “you will need to fill out an online intake form, which will provide your healthcare provider with information about your symptoms and medical history,” after which a provider decides on treatment.

How the consultation runs depends on where you live: it “may be conducted asynchronously,” and “In some states, a video visit with a healthcare provider is required.” Hims publishes no state list; the terms reach states “in which we offer the Service,” so your state is confirmed at checkout. You must be 18 or over.

Prescription plans ship free “if prescribed,” in “low-key packaging,” with “Unlimited access to provider for questions and follow-ups.” Review time, shipping time and over-the-counter shipping cost are not published.

Renewals, cancelling and refunds

Everything here is a subscription. The terms say “your payment device will be automatically charged at regular intervals” until you cancel, and that a “Medication Plan will automatically renew until you cancel or your provider cancels or changes your prescription.”

The deadline is 48 hours, stated two ways. A subscription “will automatically renew for another subscription period unless you cancel at least two (2) days before the applicable renewal processing date”; support puts it as “at least 48 hours before your next order date.”

Cancelling is self-serve: “in-app or through your online account under ‘My Subscriptions'” or by phone. One caveat: it “does not cancel an order that is already processing or has shipped.”

Refunds are narrow. The terms state: “We do not offer refunds for partially used subscription periods, although we may provide refunds on a case-by-case basis.” A refund is not guaranteed once the pharmacy has processed an order, so cancel before the renewal date, not after the shipment. Disputes must be “ARBITRATED ON AN INDIVIDUAL BASIS.”

Ratings, complaints and the public record

Read on September 18, 2026:

  • Trustpilot: 2.9 out of 5, labeled “Average,” from 9,314 reviews; 38% five-star, 29% one-star.
  • BBB (Hims & Hers Inc.): accredited since 2/22/2018, but rated “NR (Not Rated)” because BBB “does not have sufficient information to issue a rating.”
  • BBB complaints: 1,331 closed in 12 months; 4,456 in three years.
  • App ratings: “Hims: Telehealth for Men” is rated 4.8 from about 95,000 ratings on the Apple App Store, and 4.5 from “18.6K reviews” on Google Play.

The signals point different ways: the apps rate well, the review site does not, and all cover the whole business, not just hair loss. BBB’s complaint categories (Product Issues 1,867; Delivery 472; Billing 300, and others) do not add up to either total, and BBB does not say which window they cover, so both figures stand as printed.

One regulatory matter: on July 29, 2026 the Federal Trade Commission, joined by Utah and by California through the Los Angeles County Counsel, filed a lawsuit against Hims & Hers over its privacy and subscription-billing practices; the case is pending, and the company said publicly that day that it is “confident in our position and will vigorously defend ourselves against these baseless claims.”

The company behind the service

Hims & Hers Health, Inc. was “Founded in 2017” and trades on the New York Stock Exchange as HIMS. Its quarter ended June 30, 2026, released August 10, reports that “Subscribers grew to nearly 2.9 million, up 19% year-over-year in Q2 2026” on “Revenue of approximately $753 million, up 38% year-over-year,” with full-year guidance of “$3.1-$3.3 billion in revenue” and a quarterly net loss of $86.3 million.

Scale is fair to weigh when you buy a made-to-order preparation: it tells you who stands behind the pharmacy. One inconsistency, though — the marketing page still says “more than 2.4 million subscribers as of June 30, 2025,” older and lower than the earnings figure. The two sources differ; we print both, and the earnings release is the newer, SEC-filed one.

Which option fits which buyer

  • You want a product the FDA has approved. Two qualify: the finasteride tablet for men, from $22, and topical minoxidil, from $15.
  • You want one product, not three. The spray and chews combine actives, but are made to order and not approved by the FDA.
  • You are a woman. Hims is the men’s service; see our Hers hair loss review.
  • You want to compare. Our Ro hair loss review covers another program, and the hair loss clinics hub lists them together.

Whichever you choose, note four things at checkout: plan name, price on screen, renewal date, and the cancellation deadline two days before it. See how we review for how we are paid.

How Hims measures up

The same six criteria for every clinic, each tied to the facts above.

How Hims measures up on our six review criteria
CriterionWhat we found
Clinical oversight & pharmacy transparencyWe look for: A named prescriber and pharmacy, 503A/503B status, compounding and FDA disclosures, a physical addressTwelve state medical groups named and the compounding pharmacies owned in-house; no medical director is named.
Pricing clarityWe look for: A recurring price and billing interval you can find before paying, extra fees, price by doseEvery product carries a monthly "Starting at" price, but those cover month one and the standard rate is not published.
Medication optionsWe look for: A range of clearly described treatment optionsA tablet and a topical approved by the FDA, plus four compounded formats (not approved by the FDA), two bundles and cosmetics.
Access & logisticsWe look for: A published state list, lab requirements, review time, shipping and follow-upFree consultation, free shipping when prescribed and unlimited provider messaging; no state list or review times.
Cancellation & refund termsWe look for: Refunds if a clinician declines you, refund windows, cancellation timing, arbitration clausesSelf-serve cancellation with 48 hours' notice, but nothing refunded for a partly used period.
Reputation signalsWe look for: BBB and Trustpilot records, complaint volume and the themes that recurApp ratings are high (4.8 and 4.5) while Trustpilot sits at 2.9 from 9,314 reviews and BBB shows no rating.

How we review: the six criteria

Ready to check your options with Hims?

The intake is free, and the site shows the current price before you pay.

See Hims hair loss plans

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Worth confirming

Hims does not publish these as of September 16–18, 2026, so they are quick questions to ask before you pay.

  • The US states where the hair-loss service is available.
  • The standard recurring price of each product after the first month.
  • Ingredients and FDA status for the prescription hair serum.
  • Whether insurance, HSA or FSA payment is accepted.
  • A named medical director for hair loss, and LegitScript status (the lookup returned no data).

Hims FAQ

Is Hims legit?

Hims is the men’s brand of Hims & Hers Health, Inc., founded in 2017 and NYSE-listed as HIMS, with nearly 2.9 million subscribers reported for Q2 2026. It names its state medical groups and says it operates its own 503A pharmacies. BBB accredited since 2018, but listed as “NR (Not Rated).”

How much is Hims hair loss a month?

“Starting at” prices run from $15 for the over-the-counter minoxidil serum to $22 for oral finasteride, $35-$39 for the compounded options and $60 for the Hair Power Pack.

Are the Hims hair-loss medications FDA-approved?

Two are. Hims labels the oral finasteride 1mg tablet “FDA-approved,” and DailyMed shows its 5% minoxidil solution under an approved generic application. The spray, serum and chews are compounded preparations, which are not approved by the FDA: the agency does not review compounded drugs for safety, effectiveness or quality.

Does Hims take insurance for hair loss?

Hims sells hair-loss care as a cash-pay subscription. The pages checked do not describe insurance billing, or HSA and FSA payment.

Can I cancel Hims anytime?

Yes, with notice: a subscription renews “unless you cancel at least two (2) days before the applicable renewal processing date,” or “at least 48 hours before your next order date” as support puts it. Nothing is refunded for a partially used period.

Is Hims hair loss available in my state?

Hims does not publish a state list for hair loss. The terms cover states “in which we offer the Service,” and the consultation may be a questionnaire or, “In some states,” a video visit.

Can women use Hims for hair loss?

Hims is the men’s service — its app is listed as “Hims: Telehealth for Men” — and its finasteride page says “Finasteride is a 5 alpha-reductase inhibitor used to treat hair loss.” Women should read our Hers hair loss review.

Does the price stay the same after the first month?

No. Hims’ promotion terms say the discount “applies to the first month only” and the standard rate resumes afterwards, for new subscriptions only. That rate is not published, so check the renewal price after the first charge.

Alternatives to Hims

Woman seen from behind looking at a website on a desktop computer

Hair loss

Hers review

Best forWomen who want an FDA-approved OTC minoxidil entry point, with prescription options in the same account

Hers sells women's hair-loss care as a subscription: an FDA-approved over-the-counter minoxidil you can order outright, plus prescription options a provider decides on. Prescribed treatment ships free, with a check-in around week two.

Man seated at a small desk with a laptop and lamp under a staircase

Hair loss

Ro review

Best forSeeing every price and each product's FDA status before you pay

Ro publishes a monthly price for every hair-loss treatment it sells, at up to three plan lengths, and states on its own product pages which ones the FDA has approved. Shipping, unlimited messaging and follow-ups sit inside the plan price.

Before you sign up

Considering Hims?

Check these four things on Hims’s own pages before you enter card details.

  • Recurring price
  • Billing interval
  • Refund policy
  • Your state is served
See Hims hair loss plans

Opens the company’s site. We may earn a commission.

How we reviewed Hims

What we checked

  • The hair-loss category page and the pages for oral finasteride, the spray and the non-prescription kit
  • Terms and conditions, promotion offer terms, and support articles on cancellation and refunds
  • The privacy notice, editorial standards and the newsroom post on pharmacy operations
  • The FDA DailyMed label for the Hims-labeled minoxidil 5% solution
  • The Q2 2026 earnings release and the regulatory documents listed in our sources
  • BBB, Trustpilot, App Store and Google Play, read September 18, 2026
  • We did not order, use or test this service.

Upkeepwell Editorial

Research & comparison team

Upkeepwell compares online health programs by reading what each company publishes (prices, terms, refund and pharmacy disclosures) and its public records. Every program is checked against the same six criteria, every fact on the page is sourced, and no company pays us for a review or a ranking.

Sources25Facts on this page come from these sources, read on the dates shown.
  1. Hims: Hair losshims.com · read September 18, 2026
  2. Hims: Oral finasteridehims.com · read September 18, 2026
  3. Hims: Topical finasteride and minoxidil sprayhims.com · read September 18, 2026
  4. Hims: Non-prescription hair kithims.com · read September 18, 2026
  5. Hims support: Compounded oral tabletsupport.hims.com · read September 18, 2026
  6. FDA DailyMed: Hims minoxidil 5%dailymed.nlm.nih.gov · read September 18, 2026
  7. Hims: Terms and conditionshims.com · read September 18, 2026
  8. Hims: Promotion offer termshims.com · read September 18, 2026
  9. Hims support: Refund policysupport.hims.com · read September 18, 2026
  10. Hims support: Cancelling a subscriptionsupport.hims.com · read September 18, 2026
  11. Hims support: How does this work?support.hims.com · read September 18, 2026
  12. Hims: Privacy practices noticehims.com · read September 18, 2026
  13. Hims: Editorial standardshims.com · read September 18, 2026
  14. Hims newsroom: Pharmacy operationsnews.hims.com · read September 18, 2026
  15. Hims: About the companyhims.com · read September 18, 2026
  16. Hims & Hers: Q2 2026 resultsinvestors.hims.com · read September 18, 2026
  17. SEC EDGAR: Hims & Hers Q2 2026 8-Ksec.gov · read September 18, 2026
  18. Hims & Hers: Response to the FTC suitinvestors.hims.com · read September 18, 2026
  19. FTC: Action against Hims & Hersftc.gov · read September 18, 2026
  20. BBB: Hims & Hers profilebbb.org · read September 18, 2026
  21. BBB: Hims & Hers complaintsbbb.org · read September 18, 2026
  22. Trustpilot: hims.comtrustpilot.com · read September 18, 2026
  23. Apple App Store: Himsapps.apple.com · read September 18, 2026
  24. Google Play: Himsplay.google.com · read September 18, 2026
  25. LegitScript: hims.com lookuplegitscript.com · read September 18, 2026

Hims

From $15/mo OTC, $22 Rx finasteride

See Hims hair loss plans
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